Tinder is piloting a new feature called "Chemistry" that uses artificial intelligence (AI) to analyse users' interests and personalities. This AI tool accesses the user's Camera Roll photos with permission to improve their matching. This move comes as the dating app has reported nine consecutive quarters of paying subscriber declines. The feature is designed to combat "swipe fatigue" by surfacing fewer, but more compatible matches. During its latest earnings call, Match Group CEO Spencer Rascoff told investors that Chemistry will be a "major pillar of Tinder’s upcoming 2026 product experience."
How Tinder’s Chemistry AI tool works
In addition to requesting access to photos, Chemistry will also engage users with interactive questions to gather information. The expected outcome is that users will be matched with others who share common interests. For example, photos of a user hiking might lead to a match with someone who enjoys outdoor hobbies. The feature is currently being piloted in New Zealand and Australia, with plans to expand to additional countries soon.
Apart from this, Tinder is adding more AI tools, such as one that asks users “Are you sure?” before sending possibly offensive messages, and another that helps choose their best photos. The app also introduced features like dating modes, double dates, facial verification, and redesigned profiles.
However, it's important to note that allowing an app’s AI to access personal photos can feel intrusive, even when it is optional. While Tinder experiments with this feature, Match Group acknowledged that the app's financial performance is affecting the company's bottom line.
During its earnings call, Match Group said that it expects Tinder’s revenue to drop by about $14 million in the fourth quarter due to product testing. Along with this, other industry trends have lowered its revenue forecast to $865–$875 million, slightly below analyst expectations of $884.2 million.
Despite these AI updates, Tinder is slowing as some young people prefer offline dating and others cut spending. In Q3, Tinder’s revenue fell 3% year over year, and paying users dropped 7%. Match’s overall revenue rose 2% to $914.2 million, which is close to projections.
How Tinder’s Chemistry AI tool works
In addition to requesting access to photos, Chemistry will also engage users with interactive questions to gather information. The expected outcome is that users will be matched with others who share common interests. For example, photos of a user hiking might lead to a match with someone who enjoys outdoor hobbies. The feature is currently being piloted in New Zealand and Australia, with plans to expand to additional countries soon.
Apart from this, Tinder is adding more AI tools, such as one that asks users “Are you sure?” before sending possibly offensive messages, and another that helps choose their best photos. The app also introduced features like dating modes, double dates, facial verification, and redesigned profiles.
However, it's important to note that allowing an app’s AI to access personal photos can feel intrusive, even when it is optional. While Tinder experiments with this feature, Match Group acknowledged that the app's financial performance is affecting the company's bottom line.
During its earnings call, Match Group said that it expects Tinder’s revenue to drop by about $14 million in the fourth quarter due to product testing. Along with this, other industry trends have lowered its revenue forecast to $865–$875 million, slightly below analyst expectations of $884.2 million.
Despite these AI updates, Tinder is slowing as some young people prefer offline dating and others cut spending. In Q3, Tinder’s revenue fell 3% year over year, and paying users dropped 7%. Match’s overall revenue rose 2% to $914.2 million, which is close to projections.
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