Amazon Web Services (AWS) has expanded its AWS Marketplace in India. With this expansion, AWS Marketplace customers based in India will be able to buy offerings from India-based software and services companies in Indian currency. In addition, customers will benefit from local invoicing and local payment options for their AWS Marketplace purchases. India-based sellers including Independent Software Vendors (ISVs) and Consulting Partners can now list and sell their software, services in Indian Rupees (INR) with Simplified tax compliance.
AWS Marketplace features more than 30,000 transactable listings globally across 70+ software categories including Security, Agentic AI and Tools, DevOps, Data & Analytics, and more. Customers can now purchase software from sellers such as Cisco , CrowdStrike, Deloitte, eMudhra, Freshworks, Gupshup.ai, IBM, Kore.ai, Palo Alto Networks, Redington, Salesforce, Sarvam, Sonata Software and VideoCX.io in INR, allowing customers to benefit from existing relationships, expertise, and support.
Amazon Web Services (AWS) said its Marketplace platform continues to drive strong growth for partners of all sizes while helping customers save time and reduce costs.
Ruba Borno, VP, Global Specialists & Partners, AWS said, "India's rapidly growing digital economy demands procurement solutions that match the pace of innovation, particularly as organizations accelerate their AI adoption . AWS Marketplace in India eliminates traditional procurement friction by enabling local currency transactions, simplified tax compliance, and streamlined procurement workflows – giving Indian customers faster access to cutting-edge technologies, and Indian sellers a proven pathway to scale their solutions and foster connections between local innovation and enterprise demand.”
Praveen Sridhar, Head of Partner Business, AWS India and South Asia said, "The expansion of AWS Marketplace in India creates new opportunities for technology providers to connect with India's dynamic customer base. This enables Indian ISVs, System Integrators, and Channel Partners to expand their reach and scale efficiently, while streamlining compliance for all participants. This expansion reflects our commitment to India's innovative technology landscape, helping partners grow while enabling customers to implement IT solutions faster and with less complexity, ultimately accelerating innovation across India's digital economy.”
AWS Marketplace features more than 30,000 transactable listings globally across 70+ software categories including Security, Agentic AI and Tools, DevOps, Data & Analytics, and more. Customers can now purchase software from sellers such as Cisco , CrowdStrike, Deloitte, eMudhra, Freshworks, Gupshup.ai, IBM, Kore.ai, Palo Alto Networks, Redington, Salesforce, Sarvam, Sonata Software and VideoCX.io in INR, allowing customers to benefit from existing relationships, expertise, and support.
Amazon Web Services (AWS) said its Marketplace platform continues to drive strong growth for partners of all sizes while helping customers save time and reduce costs.
Ruba Borno, VP, Global Specialists & Partners, AWS said, "India's rapidly growing digital economy demands procurement solutions that match the pace of innovation, particularly as organizations accelerate their AI adoption . AWS Marketplace in India eliminates traditional procurement friction by enabling local currency transactions, simplified tax compliance, and streamlined procurement workflows – giving Indian customers faster access to cutting-edge technologies, and Indian sellers a proven pathway to scale their solutions and foster connections between local innovation and enterprise demand.”
Praveen Sridhar, Head of Partner Business, AWS India and South Asia said, "The expansion of AWS Marketplace in India creates new opportunities for technology providers to connect with India's dynamic customer base. This enables Indian ISVs, System Integrators, and Channel Partners to expand their reach and scale efficiently, while streamlining compliance for all participants. This expansion reflects our commitment to India's innovative technology landscape, helping partners grow while enabling customers to implement IT solutions faster and with less complexity, ultimately accelerating innovation across India's digital economy.”
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