In France, a tech entrepreneur found an unconventional way to fund his wedding — by turning his suit into a walking advertisement. Dagobert Renouf, co-founder of an AI startup based in Lille, auctioned off ad spaces on his wedding outfit to companies, eventually earning €10,000 (₹10.2 lakh) in sponsorships, according to a report by The Independent.
His unique “sponsored suit” featured logos of 26 startups that paid for prime positions on the attire. The idea, which started as a social media experiment in July, soon caught the attention of the internet.
Turning fashion into a funding pitch
Renouf’s idea was simple: sell visibility. The back of his tuxedo became the most coveted spot, going for €1,600 (₹1.63 lakh), while other placements ranged between €800 and €1,000 (₹81,000–₹1.02 lakh). “Big thanks to the 26 start-ups who helped us pay for our wedding. It was a beautiful day,” Renouf shared online.
The wedding took place in October, where Renouf proudly donned his logo-laden suit beside his bride, who opted for a classic white satin gown — a striking contrast to his startup-studded ensemble.
Profit, publicity, and a touch of humor
After deducting taxes and customisation costs, Renouf said he made a profit of €2,300 (₹2.35 lakh). “It was mostly friends supporting me and paying an average of around €300 each,” he wrote. “Now that I’ve proven it works, I could sell slots for ten times more. But it’s not like I’m going to get married again, ha.”
His lighthearted take resonated with online audiences. Within minutes of posting, one of his videos gathered over 41,000 likes in 37 minutes, making his marketing stunt a viral sensation.
While some praised Renouf’s creativity and called it the “most successful marketing initiative of 2025,” others were divided on whether it crossed the line between clever and crazy.
Regardless, his wedding experiment offered a new spin on both entrepreneurship and romance — proving that when innovation meets love, even a tuxedo can turn into a profitable startup story.
His unique “sponsored suit” featured logos of 26 startups that paid for prime positions on the attire. The idea, which started as a social media experiment in July, soon caught the attention of the internet.
Turning fashion into a funding pitch
Renouf’s idea was simple: sell visibility. The back of his tuxedo became the most coveted spot, going for €1,600 (₹1.63 lakh), while other placements ranged between €800 and €1,000 (₹81,000–₹1.02 lakh). “Big thanks to the 26 start-ups who helped us pay for our wedding. It was a beautiful day,” Renouf shared online.
The wedding took place in October, where Renouf proudly donned his logo-laden suit beside his bride, who opted for a classic white satin gown — a striking contrast to his startup-studded ensemble.
Big thanks to the 26 startups who helped us pay for our wedding, it was a beautiful day 😍 (full cinematic video coming soon) pic.twitter.com/2LDcrjjws5
— Dagobert - Corporate sellout 👔 (@dagorenouf) October 26, 2025
Profit, publicity, and a touch of humor
After deducting taxes and customisation costs, Renouf said he made a profit of €2,300 (₹2.35 lakh). “It was mostly friends supporting me and paying an average of around €300 each,” he wrote. “Now that I’ve proven it works, I could sell slots for ten times more. But it’s not like I’m going to get married again, ha.”
His lighthearted take resonated with online audiences. Within minutes of posting, one of his videos gathered over 41,000 likes in 37 minutes, making his marketing stunt a viral sensation.
While some praised Renouf’s creativity and called it the “most successful marketing initiative of 2025,” others were divided on whether it crossed the line between clever and crazy.
Regardless, his wedding experiment offered a new spin on both entrepreneurship and romance — proving that when innovation meets love, even a tuxedo can turn into a profitable startup story.
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